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How Talk360 Boosted Checkout Conversion by 25%

Discover how Talk360 boosted checkout conversion by 25% across Africa by partnering with NjiaPay, a leading Payments-as-a-Service provider.

November 19th, 2024. 5 minutes

In the dynamic world of e-commerce, a seamless and secure checkout experience is paramount to drive sales. For Talk360, the reliable and affordable international calling app who focuses on connecting Africans abroad with their friends and family, optimising their checkout experience was crucial for expanding their market share in Africa. By partnering with NijaPay, the African Payments-as-a-Service (PaaS) provider, Talk360 achieved a remarkable 25% increase in checkout conversion across the continent.

Understanding the Challenges

For a company like Talk360, achieving high-converting online payments across Africa comes with significant obstacles. Unlike regions with unified payment systems, each of Africa's 54 countries has their own currency, local payment methods, and operates its own distinct banking and payment systems. This fragmentation means there is no single checkout solution or PSP for the continent.

Compounding these challenges, the end-consumer across Africa also faces limited internet connectivity, unreliable mobile networks, and an underdeveloped financial infrastructure. These barriers make online transactions far more difficult than in other regions.

Beyond the technical and operational hurdles, legal and regulatory challenges add another layer of complexity, further highlighting the scale of effort that is needed to enable seamless payments across the continent.

NijaPay showcasing the Power of Payments-as-a-Service for African payments

With online sales increasing 38% in 2023, according to PayFast’s State-of-Pay report, a PaaS provider acts as a one-stop-shop for online businesses, offering a comprehensive suite of payment solutions tailored to their specific needs. Talk360 was able to simplify its payments operations and increase payment conversion by 25% by leveraging the platform and expertise of NjiaPay, their PaaS provider. This was achieved mainly by:

1. Simplifying Payment Integrations: NijaPay’s one API helped streamline the integration process of additional payment service providers (‘PSPs’), allowing Talk360 to quickly and efficiently connect with multiple PSPs across their key markets.

2. Simplifying Payment Integrations: Leveraging NijaPay’s extensive knowledge of the African payments landscape, NijaPay not only offered access to a wide range of payment methods, but also advised Talk360 on which options were most relevant and impactful for their target markets.

3. Simplifying Payment Integrations: NijaPay provided insights and recommendations specific to addressing known challenges in Africa improving the checkout experience based on currency, IP, and other factors, which significantly improved conversion rates.

The Role of NjiaPay

As Talk360’s payments expert, NjiaPay played a pivotal role in driving expansion across Africa by leveraging its deep market expertise, payments industry knowledge, and robust technical platform.

This partnership has resulted in a significant increase in checkout conversion rates, improved key payment performance metrics, from cost to authorisation rates, and streamlined operational and technical processes for Talk360.

"What has made the biggest difference for Talk360 is how NijaPay has taken on the complexity of the African payment ecosystem, which has significantly simplified payments operations for us and allowed for Talk360 to focus on growing its business. NjiaPay has become our payment partner, providing dedicated support, advising and assisting Talk360 in resolving any payment-related queries or projects. And the results speak for themselves! " – Marika Beindorff, COO of Talk360

Conclusion:

NijaPay, the African Payments-as-a-Service provider, has emerged as a powerful partner for businesses seeking to expand their reach in emerging markets like Africa, and improve their checkout conversion, especially when resources are limited. By partnering with NjiaPay, Talk360 was able to overcome the challenges posed by the African payments landscape and achieve significant gains. This success story highlights the benefits of a PaaS provider, and NijaPay’s potential to drive growth and innovation across the African e-commerce sector.

If you want to learn more about NjiaPay, please Contact Us.